B as Brown eyelashes

Brown eyelashes are still a rarity among our clients

Clients love black - there's no need to cheat. Every client expects a raven's eye to be decorated with a black fan. However, many of our clients are unaware of the existence of brown eyelashes, and even more so because they could look even more beautiful than classic black.

Girls like brown...

Eyelashes in brown will love mature clients, ladies who expect a subtle effect. There are women who appreciate a natural look, but at the same time would like to emphasize their look and in this case bronzes will be perfect.

People with very light complexion should also like chocolate shades - black eyelashes very often contrast too much with pale complexion. Brown on light skin looks much more harmonious.

Blondes - brown is even created for Slavic beauty types. If your client has light hair, light eyebrows and eyelashes, don't be afraid to suggest using brown eyelashes at your next visit. You will both be positively surprised.

Red-haired beauties, which have a warm colour type, perfectly match the colours that naturally occur in nature. Brown is one of these colours which perfectly matches the redheaded beauty type.

How to encourage the client to try browns?

Your client will never decide on something she hasn't seen and doesn't know what effect she can expect.

Take care of your portfolio.

Invite a model whose type of beauty matches the brown eyelashes and take photos before and after so you can show your clients what the brown eyelashes look like and show them what the brown eyelashes in the case look like live. The best comparison will be a combination of the same model in a brown and black eyelashes styling, giving a clear picture of the differences and making the right choice easier.

Present specific advantages.

We all make decisions based on specific arguments. The statement 'You'll be better off in this colour' won't build your authority in the eyes of your client, nor will it build her opinion. 

Tell us what the benefits of this change will be, e.g:

•  less colour contrast, warms up your image and makes you look younger.
•  Gentle brown styling, creates a larger eye effect and highlights the colour of your iris
•  chocolate browns will make your face look tanned and fresher

Brown or red?

Just a few years ago it was very difficult to find eyelashes in a colour other than black, and if they appeared, their quality often differed from the black ones. Today on the market we have a lot of great quality eyelashes also in brown, which apart from the colour do not differ from those in black. However, when choosing eyelashes in brown you need to know that brown is uneven. There are many shades of brown - even among these shades you can find dozens - from very warm, even reddish or burgundy to very cool shades. The brown shade will have a big impact on the end result of your hairstyle and we should choose the right shade based on what type of colour your client is - warm, neutral or cool. 

While neutral types will mostly be suitable for both ore and cool cocoa, cool types will no longer be compatible with warm tones and vice versa. It should also be remembered that red eyelashes look shorter through the smaller pigmented tips of synthetic eyelashes.

Perfect bronze

Is there a perfect neutral shade of brown to suit everyone? When creating our Brown Feather lashes, we tried to make sure that the shade does not have too many warm or cool tones, so we created a neutral shade that fits harmoniously with every type of beauty. Brown Feather eyelashes are far more subtle than the black eyelashes we know well, but they are no different in quality from the well known and appreciated by thousands of Black Feather stylists.